As the Nobel Prize-winning psychologist Daniel Kahneman says, “The most effortful forms of slow thinking are those that require you to think fast.”
Our minds want to reason our way through the many complex decisions we face. Yet, more often than not, we don't have enough time to truly understand the challenges we are facing.
Ambiguity, it seems then, is baked into the human experience. We all face moments of deep uncertainty but only a small number of us navigate them successfully. What timeless lessons can we learn from these icons?
We have centuries of human history in which embracing the ambiguity of big problems led to breakthroughs in science and technology and philosophy that we are still living with today. And yet ambiguity is even more fascinating, having been the central but often overlooked strategy that people have used to make their impact on the world.
What is it about ambiguity that has made it such a force for change throughout human history?
Why are we both attracted to and afraid of such deep uncertainty in our lives?
And how can we achieve success against all odds by embracing and generating ambiguity?
This book is a detailed exploration of ambiguity as it relates to a variety of current and historical contexts. From the pervasive uncertainty of today’s business and political climates to the timeless ways ambiguity has been used by individuals as diverse and impactful as Winston Churchill and Harriet Tubman. Readers will learn how and why embracing this unavoidable part of our lives is so often the answer to the barriers they face.
Using a wide-ranging selection of cases, from bureaucracies and battlefields to startups and social movements, this forthcoming book aims to put the hidden power of ambiguity back into your hands.
There is, after all, no avoiding ambiguity. This book will show you exactly how to embrace it for success.
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